Trademarks

How difficult is it to come up with a new brand or designation? And to what degree does it help to formally replace a letter and pretend “adihas” has nothing to do with adidas? For Czech registrations, the Industrial Property Office issues the final verdict.

The dispute between Budějovický Budvar and Anheuser-Busch InBev does well to illustrate the fundamental nature of intellectual property, that being its limited territorial nature. Its protections always only apply to a specific area.

A single mark can be used by two different companies, but only for entirely different products or services. But you still can’t register Coca-Cola brand shoes.